christmas sitcom
A snowy christmas with socks on the fireplace and presents under the tree can be beautiful, but it is not a Brazilian christmas. Guaraná Antarctica, the BRAZILIANEST soda brand brand, decided to show our holidays as they really are: a delicious mess in which so much happens that could inspire a sitcom. Spoiler: it did and we launched a full episode on the biggest streaming platform in the country.
RECOGNITIONS
Effie Awards 2022 CCSP - Brazilian Creative Club
GOLD - Branded Content IN BOOK - Copy
BRONZE - Seasonal Marketing