sponsored walls
There's nothing more Brazilian Culture than painting walls to support our National Team in the Football World Cup. It's tradition to paint our flag, players and everything related to football - specially in the outskirts and slums. So, instead of buying traditional OOH, we decided to buy walls. as the official sponsor of the Brazilian people, Guaraná chose to transform the fans' art into our World Cup OOH campaign.
RECOGNITIONS
Cannes Lions 2023
Shortlist - Entertainment for Sports
