cross collection

In the pandemic, Amaro - a Brazilian fashion startup - joined Animal Crossing in search for inspiration for its new looks and launched the Cross Collection. All clothes were designed gamers themselves and launched a real collection. This way, we just took the latest trends from the virtual world to your wardrobe.

Na pandemia, quando as ruas se esvaziaram a Amaro foi buscar inspiração em outro lugar: no Animal Crossing. Criamos um perfil no jogo, interagimos com os games e nos inspiramos nas suas criações para lançar a nossa Cross Collection.

RECOGNITIONS
CCSP - BRAZILIAN CREATIVE CLUB
2020 SILVER | DIGITAL | GAMES
2020 BRONZE | DIRECT MARKETING

CASE