#stuck in the 80’s

Women's football financial investment is in the same levels that men's football was in the the 80's. Basically, our players are stucked in that decade. So in the 2020 Olympics, Guaraná Antarctica launched a movement with some of the main Brazilian football players to raise awareness about the issue by proposing a full throwback to the 80's, from clothing, content and even relaunching our soda bottle from that decade.

O investimento no futebol feminino está no mesmo patamar do futebol masculino nos anos 80. Quando se analisa salários e premiações, fica claro: nossas jogadoras estão presas naquela década. Nas Olimpíadas de 2020, lançamos um movimento junto com algumas das maiores jogadoras brasileiras para discutir a questão e propor um throwback para os anos 90, indo desde às roupas, ao conteúdo e até relançando a garrafa de Guaraná Antarctica daquela época, revertendo a venda para a ONG Meninas em Campo.

RECOGNITIONS

Cannes Lions 2022 Effie Awards CCSP | Brazilian Creative Club
GOLD - Entertainment for Sport 2022 BRONZE | Social Good 2022 GOLD | PUBLIC RELATIONS 2022 BRONZE | DIGITAL COPY
Shortlist - Brand Experience 2022 SILVER | ART DIRECTION 2022 BRONZE | INTEGRATED CAMPAIGNS
Shortlist - Public Relations 2022 BRONZE | DIRECT MARKETING 2022 IN BOOK | Photography + Digital Art Direction + Film